5 Tips To Grow Your Instagram Account

Subject: 5 Tips to Grow Your Instagram Audience in 2024

Many people find it challenging to grow their Instagram audience. The algorithm is constantly changing, making it hard to keep up.

Here are some proven tips that will help you get more followers regardless of how the algorithm changes:

1. Include Keywords in Your Username and Name

The Instagram algorithm prioritizes search results that contain keywords in the name and username.

• Your username is your Instagram handle (your profile’s @name): Keep it consistent with your company’s name and your usernames on other social channels for easy identification.

• Your name is your company’s name (or anything you prefer): Add relevant keywords here to improve visibility.

Adding a relevant keyword is also an opportunity to tell potential customers who you are and what you sell at a glance — since it’s the first thing they see when they visit your profile.

2. Optimize Your Instagram Bio

There are four key elements to perfecting your Instagram bio:

• A clear description of what you do and/or what you sell

• A touch of brand personality

• A clear call to action

• A link

Your Instagram bio is only 150 characters, but it can make or break your first impression on potential followers and customers. The science behind Instagram bios is to make them clear, creative, and complete. Anyone reading it should instantly know what your company does, how it can help them, and where they can learn more.

3. Write Engaging Captions

It’s tempting to skimp on Instagram captions after creating the perfect carousel or video. However, captions hold more weight than you might think: They can either encourage someone to follow you or scroll past your post.

4. Use Relevant Hashtags

The right hashtags can expose your Instagram posts to a large, targeted audience.

How many hashtags should you use? The limit is 30, but Instagram recommends using only three to five hashtags.

It’s not about quantity — you want to rank for your Instagram hashtags to make the most of them. Many people follow hashtags to see posts about a specific topic or search for something specific. Your goal is to appear on the Explore page when someone uses your niche’s hashtag.

The best strategy is to use a mix of popular and niche hashtags — this way, you won’t get lost in a sea of spam or remain hidden in your corner of Instagram.

5. Understand Your Analytics

Regularly checking your Instagram analytics is crucial to understanding what works and what doesn’t. You might find that your audience responds best to entertaining Reels, while educational posts work better as carousels. Discovering trends helps guide your content creation strategy to get the maximum return on investment from Instagram.

Which metric is the most important to track? It depends on your Instagram goals and strategy. For example, if you’re testing a new hashtag, knowing the number of new followers is more important than tracking likes from your current followers. But if you’re experimenting with posting times, keeping an eye on impressions is more important.

I hope these tips help you on your Instagram journey!

If you want to get my FREE guide on how I helped my client make over $4k/month selling his info product on Instagram, DM me “free” on my IG: @bold_mind

Thanks for reading!

• Dante